By Daegan Smith

Achieving success in life no matter how one may define what successful is will always be dependent on being persistent. No matter what the success goals are, be it in business, sports or even family life, being persistent will always play an important role.

Being persistent is defined as continuing to move on with whatever goal has been planned originally even though an external event or initial losses may have slowed down, or temporarily halt a person while he’s on his way in his trip towards achieving his goals in life.

There was this movie shown which starred Cuba Gooding Jr. and Robert De Niro titled “Men of Honor”. It’s a true to life story of Carl Brashear, who’s the first African-American diver in the United States Navy to reach a rank of Master Diver at a time in history when it was difficult for African-American navy personnel to go beyond the average and excel.

Brashear (played by Gooding) had been very much persistent in his goal of completing the navy diver course even though Master Diver Billy Sunday (played by De Niro) who’s been the instructor of Brashear had made the diver course difficult for him to accomplish. He was able to endure and eventually succeed all the racially motivated challenges he had faced in order to be able to complete the Navy diver course.

Brashear’s persistence in achieving his goal towards success in life didn’t end there as he has this ultimate goal of attaining the rank of Master Diver. As he accidentally lost his legs midway in his career while serving in the Navy, he continued to move on by undergoing intense physical therapy recovery programs in order for him to recover. With an artificial leg, was able to function in his duties in the Navy again and still be able to attain his ultimate goal of becoming a full pledged Master Diver.

In the example above that presents persistence in attaining success, unexpected events has happened in Master Diver Brashear’s life. Even though he has set forth plans for himself to reach his goals in the Navy, certain events had almost prevented him from reaching them. It’s his persistence that had helped him reach into himself and picked him up from his pitfalls and pushed him still to work harder in order for him to realize his goals.

In all aspects of life, there will always be challenges that will be ahead of anyone who has planned a success road map. There will be hurdles and humps along the way and the only way to cut short the journey towards the end of the map is if the person travelling that success road map has decided to stop, change directions or even return back to square one.

In order to determine how persistent a person is in his pursuit of success, he needs to know what drives him towards success. Monetary rewards at the end of the journey sometimes do not necessarily guarantee that the journey was successful.

A persistent person will always require the passion and the drive of accomplishing his goals in life.

Passion and drive in whatever a person does in life makes him committed towards his goal. Material rewards comes in secondary and only serves as a bonus once they reach the end of their success road map.

The commitment to finish a task or a goal is kept afloat by passion and drive. While this trait is intangible, it’s a trait that is available for free to anybody.

While the commitment to finish the trip is fuelled by passion and drive towards the success road map, its always best to check oneself how committed he is in achieving his personal goals. How committed he is in achieving his plans on the other hand can be checked on how driven and passionate he is in what he is doing.

If the goals or objectives are worth all the risk, the time and the effort, this already justifies the reason to be committed. Being committed then justifies the passion and the drive.

Anybody can become committed to his dream of becoming successful in life. As long as he knows that what he’s doing is worth everything he has been working hard for and this includes the risks of failing along with the emotional and physical stresses, then that fuels the reason why he should continue moving on and be persistent in his pursuit of success.

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Daegan Smith is the leader of the fastest growing team of successful home business entrepreneurs on the net. Find out how he grew his Network Marketing Organization by 1117 people in ONLY 4 months Without EVER picking up the phone. http://net-mlm-profits.com/

Sales letters can be an effective marketing tool when you use the right ingredients to develop a targeted sales piece that is directed at very specific audiences. When you write a sales letter, you need to introduce your product or service, outline its features and benefits, differentiate the product or service from those of your competitors, and convince the reader to make a purchase. The catch is, you must do all of this within a fairly short sales piece that needs to be very persuasive. One of the best tools you can use to help convince readers that they need your product or service is a testimonial from a satisfied customer.

When a customer gets satisfaction from using your product or service, ask the customer if he or she would be willing to write a short testimonial that outlines the experience that was delivered by the product or service. Perhaps your product saved the customer 50% off of their normal materials expense because the product utilized materials more effectively. Maybe the client that utilized your marketing consulting services has experienced a 30% increase in the number of leads derived from the marketing campaign you developed. If this is the case, let your clients tell your story in their own words. This can be one of the best methods of persuasion.

Never use a copywriter to write testimonials for you. These testimonials will never sound as genuine as those that can be given by customers. Another danger when using false testimonials is that the voice of each testimonial sounds the same, making it look like the same person wrote each and every paragraph.

When you ask for testimonials, ask for a long testimonial in the customer’s own words. Many advertisers use very short testimonials that encompass one or two positive words about a product or service. This makes potential customers suspicious because it looks like an editor has cut down a lackluster testimonial into a rave review. You can always edit your customers’ testimonials for grammar and spelling, but you should keep the wording the same. This will further help you to maintain a genuine appearance when using testimonials.

Use specific testimonials that describe how using your product or service has changed the lives of your customers for the better. Instead of “this is a great product,” find a testimonial that says something like “I used XYZ Tools’ new chainsaw and saved 50% of my raw materials from going to waste.” This is a specific and measurable result that can entice prospects to make a purchase. If your business is service-based, let customers talk about how your service has improved the quality of their lives, saved them money, saved them time, or decreased waste.

Using testimonials from satisfied customers may not have occurred to you when you first sat down to write your sales letter. Once you solicit some genuine testimonials from customers and use them in your sales letters, you will start to notice a real difference in the inquiries about your product or service.