Do you compromise your standards for the sake of a sale and making more money? I know there have been times where I have been tempted to put aside my values because the deal seemed “worth it”. But in hind sight, is it ever really worth it?
I have a strong belief that a successful business is built based on long term relationships with customers or clients. They place their trust in me to provide the solution to the problem that they have purchased my product or service to solve. When that trust is honoured, there is the foundation for building that long term relationship.
Recently, I have noticed an increase in slick and tricky online marketing and promotion activities. Some of these have left me feeling decidedly uneasy and I have moved away from the site without making the purchase. These sorts of promotions and activities have a tendency to damage the reputation of the seller, and all other internet marketers.
Just yesterday, I stumbled upon a site that discusses internet marketing sins. Given my recent experiences and concerns, I was glad to find a site that was taking this issue seriously. They have written an open letter to all internet marketers seeking to address the unacceptable tactics being employed by some of us.
If you are an internet marketer, I strongly suggest that you visit Internet Marketing Sins and read this open letter. There are no strings attached and the letter is a free download. Check it out and leave your comments below – I’d love to know your thoughts.
Regards,
Kevin.
Click here to read Internet Marketing Sins.
Tags: Business Success, Home Business, Internet Marketing, Marketing, Personal Success, Small Business
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